Bloggingforseo's Blog

Social Media Advertising Budgets Get a Boost

bloggingforseo — Tue, 08 Dec 2009 21:45:56 +0000

The majority of companies in a recent survey are planning to invest more in social media next year but are struggling to find the time and resources to manage their activity, according to a report produced by Econsultancy and bigmouthmedia.

Read the full story at www.socialmediacollege.com.au

Learn to Blog Courses

Mike Andrew — Wed, 21 Oct 2009 18:53:30 +0000

You’re probably hearing a lot about Social Media, Twitter and networks such as Facebook and MySpace for business lately. New media such as blogging and social networks are really changing the face of the Internet and the way both business and consumers share information. Blogging is not just a conversation between yourself and the Internet. Blogging is a personal conversation between you and your prospective customer. Blogging consists of getting your message out there in the most effective manner possible, Learning how to Blog is vitally important to your Business success.

To get more information on a Learn to Blog Course please visit www.socialmediacollege.com.au

Business Blogging Program

Mike Andrew — Wed, 21 Oct 2009 18:47:22 +0000

How can adding a blog to my website help my business? this is a great question to ask, and the answer is simple. Blogs allow you to communicate better with your target market and can build traffic to your web site, not to mention the fact that search engines such as Google really love blogs because of the frequently updated content they contain.

Get more information on the Business Blogging program from Social Media College

Business Blogging

Mike Andrew — Wed, 21 Oct 2009 18:41:04 +0000

So why should business blog? now there is a great question, and if you are a business owner and you haven’t yet considered adding a blog to your internet marketing strategy then you should and fast. Why? what is it about blogging that is so important that I would make a statement like that. First of all, one of the reasons you should add a blog is it provides a personal form of communication with your audience, or in your case as a business owner, your customer. It allows you to create the “expert” factor in your marketing and you can run it on your web site or alongside on a separate domain name, plus you’ll benefit from the increase in traffic or searches that you’ll receive. If that wasn’t enough to get you running out and starting up a blog, Google and search engines in general love blogs, this is because they provide frequently updated and valuable content, and for that reason they get indexed faster than a standard web site and will, as long as you publish good quality content, end up ranking on the first page of Google.

You can read more of this post at Social Media College Business Blogging

Executives and Social Media

Mike Andrew — Sun, 13 Sep 2009 22:07:18 +0000

US corporations have come to value social media network sites very highly over the past 12 months, particularly in building their company’s brand and enhancing the relationship with their clients.

According to research conducted for the “Social Media: Embracing the Opportunities, Averting the Risks” white paper in July,more than 8 out of 10 management,marketing and HR executives who responded to the survey claimed that brand building and relationships were the key advantages of a social media strategy in business. The other area that is considered a positive with social media, is recruitment, with 69% of company’s using networks and social media sites to recruit new staff.

An interesting sideline to the report is the fear that some US executives have over privacy issues with social media sites such as MySpace and Facebook, 40% of these executives expressed concern over security and 37% had concerns over employee productivity.

Security and confidentiality of information is by the far the biggest concern of top level managers, the very nature of social media is in itself about the sharing of information, and this is what most executives fear their staff will be doing, sharing personal and company information to the masses.

60% of companies studied in February 2009 by software company Sophos,had blocked access to social media sites due to fears of confidentiality, with 68% of the senior managers surveyed, believing employees were sharing to much information via social networks.

One of the areas we cover at Social Media College when creating a company social media strategy, is confidentiality, and when running workshop sessions with staff this is given a high priority.

If you or your company are considering a social media strategy, enrolling in our executive coaching courses is a must. The courses are designed for senior executives and provide a thorough background on all areas of social strategy.

Using Technology to Comunicate With The On Line Consumer

bloggingforseo — Mon, 31 Aug 2009 06:27:04 +0000

Blogging and podcasting is an extension of your personal approach and allows you to discuss real estate issues and/or in fact, any issue that you believe relevant to your market as well as offer your opinion and request interaction from your readers.

The success of both your blog and your podcast will depend on the quality of the information provided, it’s about quality not quantity.

By using blogs and podcasts as an addition to your on line marketing strategy, you can add the personal touch to your on line presence.

It’s difficult to get this personal approach across on your property listings as you have to market the property, get the property and relevant information across and try and generate the lead, all in a succinct and efficient way.

I’ve just finished a seminar presentation with my friends at Century 21 at their International Management Academy, and like most working real estate agents today they are having to work harder to attract buyers and sellers.

The online search process can be a very impersonal one and to be able to provide the personal touch as part of that process, to me is the very essence of why, as a working real estate agent, you need to embrace blogging.

The same approach should be taken with your podcast, look on this as the portable blog, when creating your podcast look at the value of the information you are providing, imagine you are talking face to face with a prospect and/or client, and record your podcast with this in mind.

Blogging and podcasting are a means of communicating on a more personal level with the internet consumer.